philosophy

This world speaks to us of who we are as human beings.

Our existence is defined by the overlapping of time−cycles through history, patterns repeated alongside new ones created. We are surrounded and inspired by nature and from a privileged position we structure our environment according to our needs, interacting and relating to each other, while bridging a multitude of different cultures, traditions and thinking.

Today, marketing studies, manufacturing processes and criteria, materials, ecological and economical factors contribute to shape the objects we use  and the environment we live in. Design has a responsibility to create objects we use and environments that enhance our lives positively. While empowering us to live "the moment" based on a realistic vision of fulfilling our needs and respecting nature at the same time. The goal is also to integrate the concepts of what is "Useful" and what is "Beautiful", into a single body. The "Human Conscience" and "Universal Conscience" working together.

Design can be humanistic, technical, and artistic in nature.

As a Designer I react to project's challenges gradually closing the gap between the idea and the finished product. This process is based on personal perception and sensitivity inspired by creative thinking skills developed through knowledge and many years of studies and experience in different design disciplines.

The act of drawing is the personal interpretation of observing and thinking translated onto paper. Visualization of an idea can be sketched, or done directly on materials forming actual 3D shapes. 

Design is more than "Form follows function". Like music or poetry, it draws from all our senses, and above all, evokes emotions.

The company is a multi-disciplinary organization acting in a contemporary global reality, based on physical and virtual environments.

Focused mainly on conceptual design development and research. The design practice extends to a variety of project applications including architectural, interior, graphic and product design. Each phase of every project is carefully overviewed, coordinated, and managed from concept to completion.

Several peculiar aspects will be considered in particular for product design projects, and that will include specific analysis of manufacturing capabilities and processes, company's capital investment, market share, sustainability, quality control and branding. Marketing strategies and special studies on consumers behaviors are also considered.

For graphic design and image development. Architectural and interior design solutions are carefully evaluated to ensure the success of every project, by proactively listening to and addressing client needs. Design concepts, technical solutions, materials, textures and colors are carefully chosen, always keeping in mind each project's uniqueness and purpose. All new design creations have their own identity to be discovered. Must be rich in intrinsic value and content.

The ultimate goal is to reach a balance between all aspects within each project, ensuring to leave thought-provoking and meaningful imprints as final result.

ACCO, USA 

Design Directions, Canada

Loblaws, Canada

AGO - Art Gallery of Ontario, Canada

Eaglestone, Canada

Nancy's Cheese, Canada

Al Cavallotto, Italy

Elefante Bianco, Italy

New Design Furniture, Canada

Arthema, Italy

Giramondo Magazine, Canada

Maxill, Canada

Brunetti, Canada

Hair One, Canada

Proud, Canada

Canadian Tire, Canada

Home Outfitters, Canada

8monks, Italy

Cape Contract, Canada

Interna, Canada

RBS, Italy

Classico Restaurant, Canada

Legacy Leather, USA

Royal BPW, Canada

Safa, Canada

Volare Travel, Canada

Shchebelskyy Leather, Canada

Wal-Mart, USA

Snyder, Canada

Woodbine Holdings, Canada

Solo Design, Canada

Solutions -storage store, Canada

The General Store, Canada

Telesud, Italy

Varimpo Products, USA